WELLPOWER, GLOBAL MATERIALS
LEADER, INTRODUCES GEOCELL,
100% PLANT-BASED NEOPRENE
ALTERNATIVE FROM RUBBER TREES
NOVEMBER 14, 2023
MEDIA CONTACT

Josh Field at josh@wellpowerusa.com

Taipei, Taiwan (Nov. 14, 2023) – Welloower, Inc, a global leader in innovation and advanced material technology solutions, today introduced GEOCELL, a high performance, 10096 plant based, natural nubber ideally used in water sports, fitness accessories and footwear. Developed over the last four years by Wellpower’s scientists and engineers, GEOCELL is a planet-friendly solution completely preserving product performance and quality.
GEOCELL will debut at retall partnership with Trainer’s Choice, a leading sports medicine company in Canada.

GEOCELL natural rubber is made with recycled laminate fabrics and water-based adhesives, making it a truly natural and sustainable material. The rubber is sourced from The Programme for the Endorsement of Forest Cerification (PEFC) certied plantations and tested to medical grade standards. The benefts include a material that is hypoallergenic, durable, comfortable, and fiexible.

GEOCELL’s manufacturing and harvesting process follows the strictest quidelines and has earned the following certifications:

• PEFC, is a leading global alliance of national forest certication systems dedicated to promoting sustainable forest management globally.
• The Forest Stewardship Council (FSC) sets standards for responsible forest management.

“Wellpower is redefining what sustainabilty really means in the rubber category that has historically been environmentally unfiendly, said Johnny Sheu, president and CEO of Wellpower. “Being able to source the natural rubber and then convert it into a high performing material, we can transform the way brands invent new products, all
while ensuring sustainable materials from start to We are pleased that Trainer’s Choice will our mission to use a sustainable option.”

GEOCELL is produced at Wellpower’s state of the art facilities under a lengthy list performance based testing including tear strength, density, heat compression, and aging, among other conditions. It is machine washable making it a resilient component of choice for apparel and accessories.

Wellpower is actively looking for partners in the U.S. interested in GEOCELL. For more information, please email Josh Field at josh@wellpowerusa.com. For more information on Wellpower, emall info@wellowerholding.com.

About Wellpower, Inc.

Wellpower Commerce Holdings is a publicky traded company and a leading manufacturer specialzing in the sports industry.